This major prepares students for career opportunities in marketing. Students can choose from a wide variety of courses that expose them to different aspects of marketing including, consumer behavior, market research, marketing communications, international marketing, services marketing, retailing, sports marketing, managing channels of distribution, professional selling, and sales force management. In addition, students have the opportunity to take an experiential learning class, in which they work with an actual organization to develop solutions for its marketing problems.
Careers associated with Marketing include such positions and opportunities as Marketing Communications, Sales Management, Product and Brand Management, Marketing Research, Managing Channels of Distribution, Retailing, Services Marketing, Global Marketing, Sports Marketing, Entertainment Marketing, Non-Profit and Social Marketing, Healthcare Marketing, Tourism and Hospitality Marketing or e-Marketing.
Notable organizations include the UNL AMA Student Chapter.