PROGRAM DEFINITION
Marketing is concerned with satisfying customers' needs. Marketing is a social and managerial process by which individuals and groups obtain what they need and want by creating and exchanging products. Any sort of exchange, nonprofit or profit related, can be studied and managed through marketing.

NEBRASKA POINTS OF DISTINCTION
• The College of Business Administration is ranked as one of the best in the nation.
• Participate in the student chapter of the American Marketing Association for first hand experience in marketing projects. The NU chapter has won many awards for their projects including, "Turn Around Chapter of the Year," and "Outstanding Regional Chapter."
• Learn from an award-winning faculty in teaching and research.
• Locate an internship or a permanent position through the career services office.

FACILITIES
• Five state-of-the-art computer labs complete with networked printers, scanners, and digital cameras are available. The labs are designed for interactive, multifunctional instruction.
• Instructional technology is used in all 32 classrooms, including teaching consoles, LCD projectors, computers, and VCRs. Many classrooms have touch-sensitive white boards and control systems. The building is equipped with a complete wireless system for internet access. Walk-up e-mail and computing stations are available throughout the building.
• The E.J. Faulkner Writing Lab is designed to teach important communication skills needed to be successful in business. Labs are available for students to videotape class presentations.

PROGRAM EXPECTATIONS (What’s expected of you as an undergraduate student)
• Maintain a 2.5 cumulative GPA to remain in good academic standing within the college.
• Complete all general and specific prerequisites.
• Students must have an interest in all aspects of distribution of goods and services from idea to end-user.
• Students have an opportunity to interact with people from all areas of business and use their creative talents in designing marketing plans.

FACULTY
http://www.cba.unl.edu/dept/marketing/facstaff.asp